Tips To Gain Business Through Email Marketing
One of the best ways to expand your popularity and get people to know about you and aware of your online presence is to market through email. You want to have the option to give people updates about your site and let them know what is new with what you’re doing, so look through this article and see how you can do that.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Try allowing your customers to assist you if you run out of ideas for your email marketing campaign. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.
Now that you have a better idea about what you should be thinking about when it comes to email marketing you should now start brainstorming ideas of how you want to get going. Use the knowledge from this article as well as outside resources to successfully market yourself so that you can reach the level of success you hope to achieve.
Steer clear of renting or purchasing lists to pad your email marketing database. If you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Still, it’s important to tailor your email marketing campaign to appeal to the social media generation. No one likes canned junk emails, but by following these steps, you can send the right messages with the right personal touches at the right times and leverage email into a highly valuable engagement channel.
1. Embed trigger emails.
The most-often rejected emails are the ones users aren’t expecting. Messages that are triggered by a user’s specific actions have a much better chance of being accepted. Trigger emails can take the form of a welcome message, a re-engagement email, a follow-up to a transaction, or any other opportunity to provide a subscriber with information and a call to action.
For instance, Uber’s email campaign is almost completely triggered, and it works wonders. New registrations trigger a welcome email with a brief summary of user benefits and a quick guide to getting started with the service. The first ride triggers a thank you, a discount for getting friends to sign up, and links to share the experience with others on social media.
Where and when you decide to embed email triggers will depend on your brand and industry. Online retailers can implement onboarding triggers that remind users to complete their accounts or finish their most recent searches. Personal event triggers can remind shoppers of holiday deals and bonuses to prompt them to return sooner.
2. Tag visitors for follow-up emails.
Welcome emails are highly valuable for new subscribers, but they won’t be as effective for repeat visitors you haven’t heard from in a while. Using specific tags to reach out to such consumers can help draw them back to you. After a certain period of time, individuals will be tagged for a highly customized personal message inviting them back.
This is especially important for campaigns in relationship-based industries such as healthcare. Lathan Fritz, email marketing expert and founder of Amerisales, says that simply tagging consumers for follow-up emails has helped his dental clients gain 30-50 additional appointments every month.
While looking for new clients and consumers is always a good idea, it’s just as important to stoke your current customer base into re-engaging. Messages should be relevant to the customers’ previous experiences. Include phrases such as, “We noticed you purchased this last time,” and “How is your purchase of [item] working out for you?”
3. Make every word count.
Whether you’re sending a welcome message, a re-engagement email, or a promotional discount or coupon, the content of your email matters most of all. Content that is short, sweet, and (most of all) useful should be the defining characteristic of every email sent in your brand’s name.
Take Amazon Local’s feedback emails, for example. The entire platform is about customization, and every piece of consumer info it can collect is valuable. It capitalizes on convenience by sending users little more than a call to action and an invite to leave an opinion. The content is simple enough that most users engage without a second thought, and the feedback Amazon receives only boosts its ability to customize experiences further.
And don’t give short shrift to your messages’ layout and design. Adobe’s recent survey report found that about 20 percent of respondents said brand emails that required them to scroll too much when viewing on a smartphone were a turnoff. In addition, slowly loading images, too much text, and tiny font sizes all made the list of factors that make promotional emails annoying.
These days, brands have so many different avenues to engage with consumers that it’s easy to overlook some of them. Email is one of the oldest forms, so it’s often considered nearly obsolete, but that’s far from true. While building out and engaging consumers with a comprehensive social media campaign, don’t forget to communicate with them directly the way they still prefer to communicate — with well-timed, highly personalized, and well-formulated emails.
On – 26 Sep, 2018 By Tiffany Delmore
If you look hard enough you will find research on almost any given topic. For instance, were you aware that there are certain times when sending email marketing is probably a bad idea? There are also times when sending marketing emails makes perfect sense.
Monday and Friday – These two days are not as useful to email marketing as other days of the workweek. The primary reason is Monday is generally a time to get back into the swing of work, while Friday is a time to gear down. Your email is likely to be lost in the shuffle. Since most email marketing can be sent out on command this is something to consider when developing an email marketing campaign.
Saturday and Sunday – The weekend is generally throwaway days for email marketing for much the same reason as Monday and Friday. If someone is in the office on the weekend, the last thing they are interested in is marketing emails. If your email comes in over the weekend, chances are pretty good your email marketing campaign will be subject to a readily used email purge without serious consideration.
To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.
It should be noted that you might find some receptivity to email marketing campaigns that are sent out to individual consumers late in the workweek or even early in the weekend. This is the primary difference between business-to-business email marketing and business-to-consumer marketing.
Tuesday through Thursday – These are the three days when all email marketing seems to have the greatest impact. Employees and business owners are fully entrenched in their workweek and the result is their minds may be better geared toward business decisions or consumer purchases.
While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.
Interestingly if you can send your emails out around either 9 am or 1 pm, response seems to be better than if you wait for either lunch or the end of the workday.
Essentially what we are seeing is if you can approach consumers and business contacts during the ‘trench’ part of the workweek, when their minds aren’t focused on either closing time or lunch you may stand a better chance at affecting a site visit and potential sale. You may even find fewer opt-out requests when you work within this simple time frame for email marketing.
if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers. Then when you go to send the next email, you have a topic. Make sure to include the customer’s name for credit too.
Remember, no one likes junk mail and they don’t like emails that are thought of in terms of spam. Make sure your content is relevant to the topic the individual signed up for, make sure you can provide information or price reductions on products the customer may be interested in or has purchased in the past. Relevancy and timing are keys to acceptability in all email-marketing campaigns.