The Social Media Phenomenon: Twitter

Twitter is a social media platform; it is what is known as a micro blogging website, meaning; say all you have to say in maximum of one hundred and forty characters this is known as a tweet. It is the second largest social media network, with 288 monthly active users, with 135 thousand new members everyday having a total membership of more than 645 million.

It is a good idea to become acquainted with the dos and don’ts of Twitter:


  • Follow people influence whom you value
  • Develop a habit of tweeting frequently
  • Use your twitter account to promote your Blog
  • Be especially careful and acquired the knowledge to function well within the community
  • Connect in a personal way with your followers


  • Be selective whom you follow
  • Do not allow follower counts to influence your activities on the social network
  • Don’t be about sales all the time, remember the social aspect of the community
  • Don’t let your Klout score become a bother
  • Don’t keep checking how many followers are following you

Be wary of the fact that your community is a social network, so governs your actions to engage on a personal level become friend not by a click but in real terms, your business endeavours will grow naturally from  genuine personal engagement.

Check out what other bloggers are doing especially those whose have a huge following, mimic the things they are doing, it is an easy method to avoid the pitfall of building without having a guide who’ll show you how.

For example look at the more influential bloggers, looking at their splash profiles and profile pictures, if you want to be taken seriously use a real photo of yourself and not a symbol. Remember everywhere your post is seen your picture will appear, this builds your brand and likability amongst your followers.

Do not engage in spamming your followers constantly with offers this renders your post in effective, your followers will develop a blindness to your activities. Engage in actively giving more to your followers than you received. In social media that adds dividends in in the long run.

To develop and strong following, start by connecting to Twitters user and then establish your connections by building strong personal relationships. In addition you should be actively engaged in the following activities:

  • Follow other & having others follow you
  • Tweets & retweets
  • Saying it with #Hashtags#
  • Adding to the conversation
  • Including other in your posts

If Twitter was a search engine both Bing and yahoo, Twitter have more than 2.1 billion daily. It is the reason why using twitter as a part of your traffic strategy make good business sense. To ignore traffic volume of this proportion is to walk past business opportunities.

Tell people a little bit about yourself on your Twitter profile, try to make your profile most personable, make post, and connects with your niche.

However before participating in any activities on Twitter network, it helps to become familiar with policies and guidelines on Twitter.

This link will provide you with all you need with their policies and procedures:

Join Twitter at this link:

Within your niche, share the things that are of interest to them, include your follower on your posts, who express the same interest.

Use Hashtag and follow the conversation. Hashtags your post regularly and your business links should only be seen using a ratio of four to one. This means four post of value continuing the conversation versus to one that is a business link. Your link they can be sales video or even invitation to business webinar.

Use the header your splash profile effectively you can place clickable links, banners and any other promotional items can be placed there.

Incorporating Twitter and a part of your traffic strategy is good business.

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