Running Facebook Ads

If you are planning to run Facebook ads it is important have some familiarity with the following:

  • Advertising_on_Facebook - Copy
  • Method of payment
  • Using Manage Ads
    • Using the regular Facebook interface
    • More advanced features with Power Editor

Facebook ads are designed to fulfill a particular objective.

Don’t get overwhelmed with the challenge of running different Facebook Ads,

One of the things as an online marketer you must do to have a mindset to win.

Most people whenever they are facing a significant challenges they become frustrated and want to throw in the towel.

Because not knowing the lay of the land, it is inevitable, that you’ll make mistakes, but don’t panic or despair, don’t let it be the final straw that cause you to quit.

Facebook Ads might be a challenge for some people but with the right mindset it can be conquered.


Facebook ad manger.

The intent of this article to give you a step by step guide of Facebook Ads.

Our first look is the Facebook Ads manger interface to start. But before looking at Facebook ads it is important to have do this.


If you’ve never advertised with Facebook you may want to start by setting a method of payment. Click of the downwards point at the top right to find the various method of payment to your Facebook ads account. Keep in mind if this your first ad campaign then your options areas outlined, if not it may manage Ads.

  • Advertise with Facebook
  • Or otherwise it will be manage your ads

Facebook provide for several different payment methods. Select the option that applies to you and select billing you’ll see your options. Under this icon you will find payments method by credit card. You will have to log into your account here to complete this option:

Credit CardsMethod_of_payment - Copy

  • Visa
  • MasterCard
  • American express
  • Or through PayPal.

It is a good idea for starters to set a daily spending limit. This takes away the necessity to constantly monitoring your account, because Facebook will do this automatically, and once your daily limits is spent Facebook will cut your ads automatically. Remember this is only an option but it is a great safeguard for the inexperienced or if you working with a budget.

In addition there is help,  note that running an ad on Facebook there numerous articles on the subject in addition Facebook have step how to instructions in doing so you are not alone.

To start an ads, click the appropriate icons and let examine the various options of Facebook ads account. These ads are based on your objectives:

  • Page post engagementChoosing_your_objective - Copy
  • Page Likes
  • Clicks to Website
  • Website Conversions
  • Apps
  • App Engagement
  • Event Responses
  • Other Clicks
  • Video Views

Let’s examine each option more closely:

Page Post engagement; is the post that on your timeline, and this will probably help to identify your targets audience more clearly.

Page Likes; is to grow your fan base, and by sending traffic to you page you hoping they like your page.

Clicks to website is to drive traffic to a particular webpage, make sure you have specific call to action.

App Install; if you have an app you’ve like your clients to install on their mobile devices.

App engagement; are app that offer free e-books this is primarily for desktop users

Event Responses; is if you have a webinar or an event to you want to drive traffic to this would be the app for you.

Video views; just remember this would not be a link to a YouTube video, these are videos you’ve loaded to a Facebook page. Your ad is for views just remember to have a call to action at the end of your video. Facebook will allow it.

Note: Every objective have some specifics image size requirements here is the website with all the specifications:

Social networking platforms are image driven, and although Facebook is the largest, the rules of engagement still applies, therefore it make sense to configure your ads with this in mind, but if you should forget, Facebook will remind you.

  • The 20% rule           texts cannot be more than 20% of your ads
  • 6 images per ad set no more than six images per ad set at a time

Just remember to choose those images that are congruent with your ad, and to get quality images, remember quality is always better than quantity.

You can use your own images, or select from Facebook stock images collection, by Shutterstock. Also remember if you have no idea which images will optimize your ROI, Facebook allows for you to have up to six different images per ads set, it gives you the opportunity to test your target audience to find you best fit. This is only necessary if you have not tested your ads, the multi selection will allow you to split test you ads combination.

To insert an images, click of the browse library tab and up pop your option to either to upload or library or stock images, or you can browse online through Shutterstock.


Bear in mind your image selection must fall with the 20% rule, therefore images with a lot of text is a waste of your time, it is pointless to submit those for approval from Facebook. Other images that would be denied are political or sexual explicit images.


Once you have selected your image, your will then make a selection for the Facebook page then write up your headline and preview to see how the image looks on various device. You’ll be able to see what it looks in the newsfeed, sidebar or a mobile device.


Select the places you want your ad to appears, (e.g.: newsfeed, sidebar).

It is a good idea to get into the habit of testing everything including your headline, this is the only way to zero in on what’s working and what’s not working.


Select the advanced option include the description and newsfeed link. For the more advance you can copy and paste the tracking pixels into your webpage to track your conversion.


This is probably by far the most important step, your target audience. If you have an idea of who you’re targeting you can optimize your ad and without a lot of burning up your ad account trying to dial in on audience. This step can end up cost time and money.


Now in selecting your target audience you must remember every business choosing_your_audience - Copywill be different in their selection of a target audience. You customize your selections to specific a country, state or city and even with a certain distances of your city. You dial-in your target list to include some cities within a certain vicinities, while excluding others, it is a very useful targeting tool.

To zero in on your audience you can segmented your audience by age, gender, languages, the variability in demographic extends could include income bracket.


Targeting according to Interest is another demographic to help to fine tune you’re your target. Facebook have provided data based on research for both Facebook itself and external providers to build a robust targeting tool, so whatever your preference choices are you can dial-in to your audience.


Now remember you in designing your campaign that your selection could be as many as 6 images per ad set, this will allow to split your images, your ad placement and also the type device. It all a part of targeting an audience.

One word of caution about mobile ads selections; make sure that device you have selected, that your ads will be able to be seen on that  device. It is foolish waste of your time and effort if you’ve invested into an ad campaign that nobody can see your ad.

As you scroll down the page remember to set your daily ad limit the added insurance mentioned earlier.

Also on Facebook your ads is spent by any interaction between you and your target audience, so whether it is like comment share or your call to action. Keep in mind it will not necessarily be your objective, so be sure that your desired objectives is most prominently displayed.

Things to remember

My quality model says there is no crime in paying for good results.

It always better to pay for a service, and when it is provided it accomplishes whatever you’ve intended to do.

Ultimately you are in business to make money and when this is done, your campaign is successful. I say this because sometimes the price per click might be so different among service providers you might think you are leaving too much on the table. But it is far better to pay a bit more for your ads and in the end you make a profit than to save on price per click and end up making nothing.  I say it again Quality not Quantity.

There might be some anxious moments at the start of a campaign but since no one has the crystal ball to forecast success in every campaign, it is important to start out by testing your campaigns until you fine-tuned it, then you can scale up you campaign and profit.


With Facebook you can limit your ads  a specific dollars amount to per day or a lifetime budget for the ad. Also set your ad for cost per click or cost per impression. The difference is you are paying for actual clicks (CPC). The other option is everytime Facebook shows your ad (CPM) it is generally priced at cost per 1000 impressions.

Cost per impression are better suited to companies with an established brands, if you not well known cost per impression might not be the best way to spend your ad budget.

Bidding can be done manually or automatically through Facebook. Facebook have built in all the flexibility you need and even with these parameters you can split test and leverage the most profitable. But if you are not familiar with this allow Facebook to do your bidding.

Finally prior to placing your order, do a review, make changes as you see fix whether you change the name of your ad, or even the amount of funding for your ad, make all final adjustment to your ad.

By placing your order, it is sent off to Facebook for approval prior it will going live, Facebook will send you notification whether your ad have been approved or denied. You can also check within your ad manager to see the status of your ad.

The system Facebook have in place is very efficient and generally responses are quick with 5 to 10 minutes. Now if your ad was denied, Facebook will state why, if that’s the case just fix the infraction and resubmit it.

Congratulation on your next campaign



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