Pinterest, Instagram & Other Visually Oriented Media

The saying that a picture is worth a thousand words relates to the notion that an image will better explained complex ideas in a far better manner that of a descriptive statement.

Pinterest, Instagram and Vine are visually oriented web 2.0 social media platforms.  The creator of these three online communities believe saying it in video or with images, is the ideal way to capture your visitor’s attention, additionally your content will go viral much quicker than regular text postings.

All three communities are micro blog websites, saying it all with images or videos.

Pinterest has more than 70 million users, with more than 20 million active users; over 80% of their membership is females.

Other amazing fact about Pinterest:

  • 58% of users are on tabletsicon-set-582020_1280
  • 88% have purchased a product they pinned
  • 49% have bought 5 products or more they’ve pinned

The conclusion here is Pinterest is good for promoting business and over the last six months; active monthly user statistics have shown that Pinterest is only second to Tumblr having a growth rate of 111% versus Tumblr’s 120%.

Vine has over 40 million users; the number of active daily users is unclear because Twitter has not released the figures. Vine which owned by Twitter, is promoting the 6 second video platform. Make a lasting impression or say something so interesting you for your user to search for more from your website.

More interesting facts about Vine:

  • 100 million people per month was vine videos
  • 5 billion vine loops are played daily
  • 12 million vine videos are uploaded to twitter daily
  • There 5 vine tweets every second
  • Weekends are most popular for vine shares
  • Mobile app growth among vine user has grown 27% Dec 2013 to May 2014

Instagram have more than 300 million active monthly users, with over 75 million daily active users. Instagram’s members will to share videos ranging from 3 to 15 seconds. Using Instagram to promote an offer therefore means it must be concise. Use compelling subject lines to capture the essence of your message thru your video. Impress upon your visitor the need for more, it must be impressive enough to cause your visitor to stop, and cause them to visit your website for more.

More interesting facts on Instagram:

  • 13% of internet users are on Instagramsocial-media-419944_1280
  • 77 million users are in the US
  • 20% are adult females
  • 15% are adult males
  • 20% of global internet users are between 16 -24
  • 41% of Instagram users are between 16 – 24


It has been proven images and videos are more likely to go viral than a straight text entry. Using images will increase the likelihood of audience participation and will generate more return visits.

The images or videos on Pinterest, Vine or Instagram are clickable and by virtue of being an image get a much better click through rate than a text. Pinterest is the place to find special interest and inspiring pieces.

These three visually oriented social networking platforms have a total membership of over 400 million. Many online marketers are aware of and realize by crafting their ads within the guidelines of these visually oriented platform may result in viral traffic to their websites.

With Pinterest you can open an account in any niche; you can post images or video about your niche. And the images generally appeals to those who have an interest in that niche. It is a subtle and unassuming but it is a very effective method to have others copy and re-pin your content which could translate into viral activity.

Instagram members they accustomed to integrating Instagram into their daily routines, on the fly they’ll upload videos on the while doing their daily chores and regular activities.

Implementing Pinterest, Vine and Instagram as a part of your traffic strategy will effectively generated more viral activity than any text post, no matter how intriguing.


28 thoughts on “Pinterest, Instagram & Other Visually Oriented Media”

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