LinkedIn is a social networking website of business leaders, with this social media platform we have the largest collection of CEOs, and business owner, and it is the best concentration of professional and decision makers in the world.
As it is with the other social networking media, updates are made via the status bar. LinkedIn’s membership is a network of about 347 million users, with monthly unique visitors of 187 million. LinkedIn is available in over 200 countries with a membership sign up rate of 2 new members per second.
By knowing the demographics of the LinkedIn network; savvy business owners knows LinkedIn presents a very good opportunity for business. With LinkedIn prospects, it is not necessary to explain the finer points of business; your job is to connect and build strong relationships and to foster an atmosphere for good business.
Despite the fact that LinkedIn is ripe for business; the rules of social engagement still applies, meaning good quality content is necessary to build your authority. Set up your post to serve a need or solve a problem.
Within LinkedIn you can build your authority by starting your own group within a specific niche. Be mindful of your objectives and make sure you select individuals who would be interested in your business products or services.
When selecting a group to participate in, choose the groups within your niche.
You can also craft your offers to focus on the benefit rather than features; this tactic will disrupt the natural objections your prospects might have towards being sold.
For example it better business to forward a complimentary offer that builds their existing product into a more compelling offers, your prospect will no longer have an objection to your product but rather have a need to acquire your product.
LinkedIn is the world’s largest search engine for businesses so while you’re in the process of choosing your contacts; should you look for a wider variety or a more tightly knit group? It is more advantageous to choose contacts within a tightly focus group of people.
However consider your objectives when trying to decide how to position yourself to build a responsive contact list. If your objective is to associates with a wide variety of people not within any particular niche then by all means make a wider based of contacts is appropriate for you. But if you are focus on a particular niche or sub niche, you would be better served having a tightly focused group.
The following links will help stay within the guidelines LinkedIn social network media: https://linkedin.com/legal/user-agreement/
https://linkedin.com/legal/pop/pop-privacy-policy/
To join LinkedIn: https://linkedin.com/reg/join/
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