On average, most people use one, two or three keywords for their searches; as the number of keywords increase the number of searches for it decreases. Individually, long tailed keywords have low search volume. When you add all these, you can get a higher search volume compared to that of one, two or three keywords. Fewer people run searches with long keywords, so it is easier to rank with these. With fewer searches being run, it would mean that fewer WebPages or websites exist in line with long tailed keywords.
Whenever we talk about keywords, we often think about one or two words used for searches. If you are looking into really improving your ranking and better conversion rates, then long tailed keywords are what you need. These are also less searched for compared to regular keywords.
Aside from the increased number of CTRs, you can also expect to have a higher conversion rate with the use of long tailed keywords. More often than not, the people who use this kind of keyword for searches know what they want. Chances are, they are searching for something because they are willing to buy it.
There are a number of benefits that you can get from using this kind of keyword. First of all, it can bring high search volume as a whole. On average, most people use one, two or three keywords for their searches; as the number of keywords increase the number of searches for it decreases. Individually, long tailed keywords have low search volume. When you add all these, you can get a higher search volume compared to that of one, two or three keywords. This would also mean that you can get higher impressions.
Another benefit that you can get from long tailed keywords is a higher Click Through Rate(CTR). Since these types of keywords are more targeted, you get a better chance of having advertisements checked out or clicked on.
In terms of ranking, long tailed keywords are also beneficial. Fewer people run searches with long keywords, so it is easier to rank with these. With fewer searches being run, it would mean that fewer WebPages or websites exist in line with long tailed keywords. This translates to less competition – which means that you can easily get a higher ranking in search engines by using these long tailed keywords in your articles.
With these keywords you can also get a lower Cost Per Action (CPA) and control your Return of Investment (ROI). Less people are likely to bid on these long tailed keywords making them low priced.