One great thing about Facebook advertising is that it’s so easy, anybody can do it. Not everybody who 
uses Facebook advertising gain the same huge benefits. And if you’re wondering what is it that makes others win big at Facebook advertising and why others don’t, here are some of the important things you should know.
As in any type of advertising, testing your ad is important in order to see what really works. An ad may acquire plenty of impressions but no click through, while another ad may obtain many click through but no conversions. By testing your ads you’ll discover the right message, the right image, and the right price that will maximize the efficiency of your ads.
While it’s quite tempting to use cost per click ads (in which you’ll only pay when someone clicks on your ad), this is not always the best place to start. If you start with CPM campaign first, you can test your ads and find out which ads perform well and which give you the lowest return. When you’ve already tested your ads and know which works, that’s the only time you should switch to CPC as you already know how much budget to put in your advertising campaign.
Different ads perform differently at different times of the day, and even on different days of the week. For this reason experts advise that you test your ads at various times of the day and during various days of the week to find out what ad performs best and when.
Refresh your ads on a regular basis. When you’ve already discovered your best performing ad, there’s a tendency to keep it forever. Have a good supply of ads (that you’ve tested and proven) which you can interchange to keep your ads always fresh.
Many advertisers commit one grave mistake with Facebook advertising, and that is driving people directly to their website or blog. The problem is that most Facebook users feel much safer on this site and want to stay in their comfort zone. Instead of directly driving them away from Facebook, just drive them to a tab on your business page, where you can motivate them to like your page or get their information to add to a mailing list.
As in any advertising strategy, it is important to measure the results of your Facebook ads. In addition, you can also use Google Analytics to evaluate what Facebook users actually do after they visit your website. Only then will you know whether your Facebook advertising is working or not.
These are the elements of the winners’ game plan with their ads at Facebook. Are you ready to be a winner?
By testing your ads you’ll discover the right message, the right image, and the right price that will maximize the efficiency of your ads. While it’s quite tempting to use cost per click ads (in which you’ll only pay when someone clicks on your ad), this is not always the best place to start. If you start with CPM campaign first, you can test your ads and find out which ads perform well and which give you the lowest return. For this reason experts advise that you test your ads at various times of the day and during various days of the week to find out what ad performs best and when.
Have a good supply of ads (that you’ve tested and proven) which you can interchange to keep your ads always fresh.