In Facebook, choosing your target demographic for an ad is made more interactive, and various options are offered apart from the traditional keyword bids. Because of Facebook’s immense load of information on its users, advertisers are allowed to even specify which age bracket they’re targeting, or from which location are the people who they want to attract.
In Facebook, you are bidding on the keywords written in the users’ interest sections and from the pages that they’ve “liked”. Sometimes, when you type in a keyword, the “#” symbol appears next to it, meaning that the keyword has many other words related to it and Facebook is offering to select those as well and save you from doing yourself.
Since Facebook also allows you to choose the location of your target demographic, you can narrow down your prospect customers to the people who live in the same country or city as you, or wherever your business is stationed at. When you select a city from a specific country, you can no longer have other cities from a different country. You can, however, make another ad addressing the people living in the other city.
You can also be specific about the age bracket of your target population; you can select the age bracket which commonly subscribe to the products/services that you offer. You are also given the option to strictly require the exact age match from the bracket of your choice. Facebook offers a discount for every click from a user who is outside the said age bracket so you may also opt to leave this option unchecked.
The choices for target sex are simply put as male, female, and all. You can further narrow down your demographic by choosing the relationship status of the people you’re targeting. If you are an agency which offers to plan weddings, you may want to select those people who are engaged.
Facebook offers a wide variety of demographics and it is up to you to specify which you want as customers. Since you can choose among various options, your ads are ensured to reach a user who has a high possibility of subscribing to your services or “liking” your fan page. Because your target demographic is not simply limited keywords that people type in search boxes, unlike the case of search engines, even people who might not need your product now but may soon need it since it is, after all, in their area of interest, can be reached by your ad.
In Facebook, choosing your target demographic for an ad is made more interactive, and various options are offered apart from the traditional keyword bids. Because of Facebook’s immense load of information on its users, advertisers are allowed to even specify which age bracket they’re targeting, or from which location are the people who they want to attract.
Since Facebook also allows you to choose the location of your target demographic, you can narrow down your prospect customers to the people who live in the same country or city as you, or wherever your business is stationed at. Facebook offers a wide variety of demographics and it is up to you to specify which you want as customers.